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Not enough website traffic? You’ve started your dream business and spent a fortune on the construction of your website, marketing materials and not to mention the cost of setting up and running the actual business.. Ouch!
A number of weeks go by and your business isn’t getting the exposure to the public like you had counted on. As frustrating as this can be, there are some very simple and effective ways to optimize that killer website for your business, which will start driving traffic to your website.
Step 1: Google Analytics. Setting up a Google Analytics account is one of the first to-do’s with your new website. By creating a Google Analytics account, you are given a tracking number to embed into your website. Once the tracking code is entered into your website, Google connects to and indexes the website, gathering data on the traffic coming to the website and how it got there.
Once Google Analytics has had time to run, login to your Google Analytics Dashboard and view the data on the traffic your website is getting. Create Contrast offers a monthly report for our clients, providing a detailed, yet simple breakdown on the amount of traffic that was directed to the website and how it got there.
Step 2: Website Security. One of the biggest things that can deter traffic from your website is when it has been infested with malware and phishing bots. There are a number of ways to scan your website for malicious files. By doing so, you will keep your website running smoothly and prevent your domain from being added to Google’s website blacklist.
Depending on the type of website you have, being a HTML website, or a CMS (content management system) website such as WordPress, Joomla, Drupal, etc. Installing a website protector and malicious file scanner is quite easy and very inexpensive if not absolutely free. Another great benefit from website protection systems like these can also ban known website hacker IP addresses and block IP addresses from those trying to enter the admin portal with too many failed login attempts.
Step 3: Website Content. If you are relying on a flash website to attract new business, STOP! Flash websites were a thing of the late 1990’s and with the world of mobile technology amongst us, flash websites are not friendly with mobile devices and googles website requirements for 2017. Flash websites are based on animations and graphics that some computers may not even be able to see, not to mention people on their mobile devices. Websites like these do not get enough website traffic. Ditch the flash!
Images are important, but words are the way with Google when it comes to crawling and indexing your website. Imagine you are reading a magazine or newspaper, obtaining information on a new business that just opened downtown. Well.. a website crawler works in a very similar way. It is crucial to include a few good paragraphs explaining keyword friendly details about your business.. and more importantly.. why the traffic should come to your store.
These are three must-do tasks to address not getting enough website traffic and get you on the right track with everything from the website itself, it’s content and the traffic the website is receiving. Need a hand with your website? Create Contrast offers several packages tailored around our client and their specific needs. For more information on these steps and getting yourself on the right track with your website, please reach out to us at 336-398-6876 or firstname.lastname@example.org