We Oversee Your Website Growth Create Contrast Web + Marketing Solutions

We’ll Oversee Your Website and Help it Grow

Your Time is Valuable

Running a business can be a 24-hour job in some cases. Who really has time to spend hours analyzing their Google Analytics reports? Who has time to then adjust their website to get a better Analytics report? Websites are a bit like children in school, and Google Analytics is the report card. Having Create Contrast oversee your website, inclusive of Google Analytics allows you to spend more concentrated time on running your business, while the powerful website draws in new customers.

Monthly Reports on Your Website

When Create Contrast composes a new website for a client, we include integration of Google Analytics to keep things moving in an efficient motion.

Google Adwords How it Works Create Contrast Web + Marketing Solutions

Google Adwords.. How it Works

It’s Like Drawing Your Name Out of a Hat… So to Speak..

More than 75% of individuals use Google more than any other search engine. If you want your business website to appear in a Google Search Engine, you have to bid against other businesses listed on the web by how much you are willing to pay Google AdWords every time a user clicks on your business website ad. The more pay-per-click (PPC) ads running, the more likely your ad will appear in search results.

Google AdWords is Google’s own advertising service. Which allows your website to appear in a search engine results page (SERP) by paying for them. By using paid searches, immediate results are seen and it’s not as costly or difficult to use as you may think.

The Magic Behind Google AdWords

Pick some keywords that a searcher might use on Google that are relevant to your industry of business. Next, create an ad that will appear on the SERP based on those keywords. If you want your business ad to appear at all, you bid against other marketers on how much you’re willing to pay Google AdWords every time n individual clicks on your business website ad.

Alternatives

Search Engine Optimization (SEO): Having your website organically composed to be SEO Friendly is always the most efficient and cost effective solution.

Elevator Presentations Create Contrast Web + Marketing Solutions Business Videos

The Visual “Elevator Presentation”

How Do You Explain Your Company in 30 Seconds?

When you are a business with just so much to offer, it can be a little hard trying to effectively execute who you are and what you are about. Developing Business Videos are a great way to quickly engage an audience on a brief 30-45 second commercial about your business. Keeping your business video short and to the point with a little embellishment, is an amazing advertising tool to utilize on your business website, Facebook and YouTube accounts.

Make it Happy and Catchy

Business Videos are all about creating a positive energy to the potential customer. Think about it.. When someone clicks on your video, their eyes are locked on the visual and audio components instantly. This is our niche here at Create Contrast. We can take a few facts and need-to-know information and combine with an eclectic visual, to orchestrate a powerful company story.. Or as we call it.. A visual “Elevator Presentation”.

Why Video is More Powerful

The key factor with a business video is to make the information or message acknowledged immediately. Often times, if someone is reading something, especially with baby boomers retiring and millennials taking over the customer-based demographics, information can be overlooked easily. With a video advertisement or company biography, you are capturing someones attention visually and audibly.

Mobile Friendly Websites Create Contrast Web + Marketing Solutions

Mobile Friendly Websites

Mobile Friendly Websites Have Always Mattered

It’s 2017.. and if your website isn’t mobile friendly, your business website could be in trouble! April 21st, 2015 Google made major changes to it’s web algorithms that uses the condition of a websites ‘mobile-friendliness’ status as a search ranking factor. In general, demographic studies show individuals use their mobile devices to browse the internet, shop etc.

Having a mobile friendly website is very good for SEO (Search Engine Optimization) for the same reason. Two aspects of a webpage that Google considers in it’s ranking evaluation is Bounce Rate and Click Back.

 

Marketing Ads that Catch Your Eye

Grab Attention

When creating marketing ads, it is quite important to make sure the message is clear and brief. Keep text information legible and brief. The human eye will draw to something simplistic than something that looks chaotic and crammed with too much information. Create Contrast develops marketing and advertising ads for a number of industries.

Keep Your Marketing Ads within the Same Theme

Marketing Ads Create Contrast Web + Marketing Solutions Bronze SculpturesKeeping your brand identity relevant in your ads keep customers coming back. After a few of your ads are seen, your company becomes familiar to them, and future business generates. A consistent pattern will create consistent results. When designing an ad, use it on your website and social media outlets to gain the most exposure.

Better Email through Create Contrast Web + Marketing Solutions Microsoft Exchange E-mail

More Professional E-mail

Never mix Business with Pleasure

It is terrible to say that even in this day and time, businesses use an e-mail address from their ISP (Internet Service Provider) or through G-mail. Having e-mail addresses that are inclusive of your domain name, make it somewhat easier for customers to make contact. If your website address is mycompany.com then normally (in our eyes , anyway) we would have e-mail addresses set-up such as info@mycompany.com or someone@mycompany.com. This methodology ties into our other articles about company branding.

Professional E-mail for Professionals

 

Website Hosting Advice

Where Are My Website Files?

Depending on how you composed your website, your website files are on a non-local server. Websites on Create Contrast’s Server have private, dedicated resources, making load times extremely responsive (with the proper standard high-speed internet of course). If you built a website using a third-party company, your login files can be obtained by your service provider. Once you are inside your account, your service provider can instruct you on altering, transferring or purging data via their website portal, or FTP (File Transfer Protocol)

Website Data Backups

In today’s frightening web world, disaster can strike at any given second. Having your website files automatically backup can really be a life-saver in the event of a website hacking crisis. In addition to backing up your website files, it is also a very good idea to secure your website with a third party software to prevent hackers and blocking IP addresses.

Hosting with Create Contrast

Create Contrast offers a variety of hosting plans for the different sizes and types of websites a business can have. When you host your website with us, data is backed up every 24 hours and Google Analytics monthly reporting details are included.  We dedicate ourselves to our clients to ensure that their website is functioning like an efficient machine, generating leads, sales and overall recognition as a business and brand. Most website development and hosting companies do not include such services into one annual service cost. This is what makes us stand out from the competition. Our goal is to help our clients and their websites succeed.

The Phone Book is Dead.. Use Your Smartphone Instead.

Who Still Flips Through The Phone Book?

Those who spend a hefty budget with phone book ads or other printed material advertisements could actually spend less and generate more leads by ditching the big heavy book and utilizing Google Adwords through your company website. Since a large population of todays population uses mobile devices to locate what they are looking for, taking a phone book ad budget and using it toward Google Adwords can open even more doors of direct marketing.

The Difference in Print Ads and Adwords..

Print Ads are a good way to briefly advertise to passing traffic, however there is no guarantee that the ad was even looked at. Developing a Google Adwords campaign connected with your company website can help you see specifically where the traffic is coming from. This allows more advantages for creating a targeted advertisement to draw in new business. In general, printed media continues to decline, as the convenience of smartphone and tablet technology keeps vital information virtually at everyones fingertips. Certain printed media groups are attempting to make an online appearance through smartphone and tablet apps with subscription costs.

What is Google Adwords?

Google Adwords is a service optimized for your business website, helping you obtain targeted PPC (pay per click) internet marketing for your business. At Create Contrast, we offer assistance to our clients by monitoring their Google Adwords account for their website, and orchestrate that data from the Adwords report to improve the website content. A consistent pattern of this Adwords monitoring and tweaking behavior will increase traffic, customers and business revenue.  Our budget-friendly options are here to help any person in any trade, get the absolute most out of their business website.

In conclusion, using your marketing and advertising budget toward non-print ads are found to be more beneficial in generating new clientele.

The Importance of Google Analytics

What is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. This algorithm was created in November 2005 after acquiring Urchin. and was designed to help identify reporting on all website pages and their attributes. Having Analytics on your company website is a great tool to help you keep your website and it’s content optimized at it’s best. It is full of information based on the traffic that comes to your website, how it got there, and a general area (zip code) of where the user is located. On September 29, 2011, Google Analytics launched Real Time analytics, enabling a user to have insight about visitors currently on the site.

Is My Website Formatted for Google Analytics?

Google Analytics Overview Create Contrast Web + Marketing Solutions North CarolinaThat depends.. If you are using a custom HTML website, you may have to go through some additional coding to have your Analytics account linked to your website. However if you are using a CMS (content management system) such as Drupal, Joomla or WordPress, a downloadable plug-in makes connecting Analytics fairly easy. We encourage and assist our clients with managing and understanding their Google Analytics account because of how powerful a tool it is. Utilizing this Analytics tool in coordination with your business website content, overtime, you’ll start to see some traffic increase, lower bounce rates and longer sessions. Who wouldn’t want that?

Wait.. There is More…

Google Analytics is the most widely used website statistics service. In August 2013, Google Analytics was used by 66.2% of the 10,000 most popular websites ordered by popularity. All Create Contrast clients are setup with Analytics on their website and send detailed reporting as requested, or generally, once a month. Be sure to check out our SEO (Search Engine Optimization) page for more information on having your website running it’s best.