Elevator Presentations & Business Videos. Create Contrast Web + Marketing Solutions. Create Contrast | Web + Marketing Solutions. Greensboro, North Carolina. Website Development & Hosting, E-mail Hosting, Domain Names, Marketing & Advertising.

The Visual “Elevator Presentation”

How Do You Explain Your Company in 30 Seconds?

When you are a business with just so much to offer, it can be a little hard trying to effectively execute who you are and what you are about. Developing Business Videos are a great way to quickly engage an audience on a brief 30-45 second commercial about your business. Keeping your business video short and to the point with a little embellishment, is an amazing advertising tool to utilize on your business website, Facebook and YouTube accounts.

Make it Happy and Catchy

Business Videos are all about creating a positive energy to the potential customer. Think about it.. When someone clicks on your video, their eyes are locked on the visual and audio components instantly. This is our niche here at Create Contrast. We can take a few facts and need-to-know information and combine with an eclectic visual, to orchestrate a powerful company story.. Or as we call it.. A visual “Elevator Presentation”.

Why Video is More Powerful

The key factor with a business video is to make the information or message acknowledged immediately. Often times, if someone is reading something, especially with baby boomers retiring and millennials taking over the customer-based demographics, information can be overlooked easily. With a video advertisement or company biography, you are capturing someones attention visually and audibly.

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Mobile Friendly Websites

Mobile Friendly Websites Have Always Mattered

It’s 2017.. and if your website isn’t mobile friendly, your business website could be in trouble! April 21st, 2015 Google made major changes to it’s web algorithms that uses the condition of a websites ‘mobile-friendliness’ status as a search ranking factor. In general, demographic studies show individuals use their mobile devices to browse the internet, shop etc.

Having a mobile friendly website is very good for SEO (Search Engine Optimization) for the same reason. Two aspects of a webpage that Google considers in it’s ranking evaluation is Bounce Rate and Click Back.

 

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Marketing Ads that Catch Your Eye

Grab Attention

When creating marketing ads, it is quite important to make sure the message is clear and brief. Keep text information legible and brief. The human eye will draw to something simplistic than something that looks chaotic and crammed with too much information. Create Contrast develops marketing and advertising ads for a number of industries.

Keep Your Marketing Ads within the Same Theme

Be Bold with Marketing. Create Contrast Web + Marketing Solutions. Create Contrast | Web + Marketing Solutions. Greensboro, North Carolina. Website Development & Hosting, E-mail Hosting, Domain Names, Marketing & Advertising.Keeping your brand identity relevant in your ads keep customers coming back. After a few of your ads are seen, your company becomes familiar to them, and future business generates. A consistent pattern will create consistent results. When designing an ad, use it on your website and social media outlets to gain the most exposure.

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More Professional E-mail

Never mix Business with Pleasure

It is terrible to say that even in this day and time, businesses use an e-mail address from their ISP (Internet Service Provider) or through G-mail. Having e-mail addresses that are inclusive of your domain name, make it somewhat easier for customers to make contact. If your website address is mycompany.com then normally (in our eyes , anyway) we would have e-mail addresses set-up such as info@mycompany.com or someone@mycompany.com. This methodology ties into our other articles about company branding.

Professional E-mail for Professionals

 

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The Phone Book is Dead.. Use Your Smartphone Instead.

Who Still Flips Through The Phone Book?

Those who spend a hefty budget with phone book ads or other printed material advertisements could actually spend less and generate more leads by ditching the big heavy book and utilizing Google Adwords through your company website. Since a large population of todays population uses mobile devices to locate what they are looking for, taking a phone book ad budget and using it toward Google Adwords can open even more doors of direct marketing.

The Difference in Print Ads and Adwords..

Print Ads are a good way to briefly advertise to passing traffic, however there is no guarantee that the ad was even looked at. Developing a Google Adwords campaign connected with your company website can help you see specifically where the traffic is coming from. This allows more advantages for creating a targeted advertisement to draw in new business. In general, printed media continues to decline, as the convenience of smartphone and tablet technology keeps vital information virtually at everyones fingertips. Certain printed media groups are attempting to make an online appearance through smartphone and tablet apps with subscription costs.

What is Google Adwords?

Google Adwords is a service optimized for your business website, helping you obtain targeted PPC (pay per click) internet marketing for your business. At Create Contrast, we offer assistance to our clients by monitoring their Google Adwords account for their website, and orchestrate that data from the Adwords report to improve the website content. A consistent pattern of this Adwords monitoring and tweaking behavior will increase traffic, customers and business revenue.  Our budget-friendly options are here to help any person in any trade, get the absolute most out of their business website.

In conclusion, using your marketing and advertising budget toward non-print ads are found to be more beneficial in generating new clientele.