It’s Like Drawing Your Name Out of a Hat… So to Speak..
More than 75% of individuals use Google more than any other search engine. If you want your business website to appear in a Google Search Engine, you have to bid against other businesses listed on the web by how much you are willing to pay Google AdWords every time a user clicks on your business website ad. The more pay-per-click (PPC) ads running, the more likely your ad will appear in search results.
Google AdWords is Google’s own advertising service. Which allows your website to appear in a search engine results page (SERP) by paying for them. By using paid searches, immediate results are seen and it’s not as costly or difficult to use as you may think.
The Magic Behind Google AdWords
Pick some keywords that a searcher might use on Google that are relevant to your industry of business. Next, create an ad that will appear on the SERP based on those keywords. If you want your business ad to appear at all, you bid against other marketers on how much you’re willing to pay Google AdWords every time n individual clicks on your business website ad.
Search Engine Optimization (SEO): Having your website organically composed to be SEO Friendly is always the most efficient and cost effective solution.